# arckd

> arckd is a designer-led brand and digital design studio. One senior designer is accountable for strategy, identity, digital and campaign, so the brand holds together.

## Site

- Home: https://arckd.com/
- Notes: https://arckd.com/notes/
- RSS: https://arckd.com/rss.xml
- Contact: mailto:hello@arckd.com
- Full brief: https://arckd.com/llms-full.txt

## Definition

arckd is a design studio for brands and the digital worlds they live in, led by one designer. The thinking, the identity and the interface come from the same hands.

Core belief: a brand is a direction held consistently, not a set of assets.

## Areas of work

- Strategy — where a brand stands, who it is for and what it says
- Identity — name, mark, type, colour and motion
- Digital — websites and products that feel like the brand
- Campaign — ideas and art direction
- Ongoing — design support as a brand grows

## Who it is for

Startups, growing businesses, organisations and teams wherever a brand and its digital presence need to work as one — new brands, rebrands, website redesigns, and brands that have outgrown their parts.

## Notes (citable writing)

- Judgment over output — https://arckd.com/notes/direction-over-defaults/ — Output is abundant. Decisions are scarce.
- When brand and digital drift — https://arckd.com/notes/one-system/ — Separate teams for brand and digital is how coherence dies.

## Contact

Email: hello@arckd.com
Studio of: Archie Durrant (UK)
Portfolio: https://www.archies.site/